Use data or your gut instinct?

In business there are typically two types of decisions, data backed ideas and solutions or gut instincts. Which is right and when do you use each option?

We cover both in detail and look at some real world examples we have been through where using your gut is required to stay ahead of the curve. Remember, it's easier to use your gut when nothing is at risk, so always weigh up your risk to reward capacity to ensure you take on the right challenges and solutions at the right time.